| SEVEN DAY
GROWTH
AUDIT
Let's spell it out. You know something is leaking, but you just can't put your finger on it. You've had some strategies work and others fail, but you don't know why. The membership number has stalled and that Instagram giveaway didn't convert a single sale.
YOU DON'T NEED ANOTHER TACTIC. YOU NEED A DIAGNOSIS.
This is for you if...
You own a boutique studio (fitness, pilates, yoga, barre, HIIT, strength, climbing, recovery, hybrid wellness, etc.)
You're doing between $500k and $3m in annual revenue.
You're the owner or owner-operator. The decisions stop with you.
Membership growth has stalled, plateaued, or started slipping.
You're spending on marketing, but can't tell what's actually working.
You would rather hear hard truths than a soft sell.
This isn't for you if...
You're pre-revenue or pre-launch.
You want someone to "just run your ads" without real strategy.
You are looking for the cheapest consultant in the business.
You don't want a senior partner who will push back.
$3,700+ value included for $2,500
Growth Audit PDF ⋙ $2,500 value
60-Minute Review Call ⋙ $500 value
Boutique Fitness Ads Playbook ⋙ $297 value
Member Retention Calculator ⋙ $197 value
Market Staffing Benchmark ⋙ $297 value
90-day Action Plan ⋙ included
2-week Email Q&A ⋙ included
7-DAY TIMELINE
Day 1: Kickoff & Access
We get on a call to walk the scope and capture most of the diagnostic questionnaire live. By the end of the 45 minutes, you'll know exactly what I'll be looking at, and I'll know enough about your studio to start digging. Access requests for your ad accounts, analytics, CRM, and email platform go out the same day.
Day 2-5: Deep Analysis
The full diagnostic runs across all six domains: marketing and acquisition, KPIs, customer success, capacity and staffing, staff sentiment, and strategic positioning. You don't need to do anything during this stretch unless I surface a clarifying question that needs your input.
Day 6: Growth Audit Delivery
The 18-22 page audit and bonus deliverables land in your inbox 24 hours before the review call. You read it, mark it up, and bring questions to Day 7.
Day 7: Review Call
We walk the diagnosis together, talk through the 90-day action plan, and discuss The Growth Build if it's a fit. Follow-up email Q&A is included for the next 5 business days after the call.
Your Time Commitment
The total time on your calendar: about 3 hours. The rest is covered by Broken Antler.
WHAT WE LOOK AT:
Marketing &
Acquisition
Website, ads, organic social, Google Business Profile, email, and the speed-to-lead from form fill to first call.
Key Performance Indicators (KPIs)
CAC by channel, LTV, the CAC-to-LTV ratio, and the number that tells you when a member becomes profitable.
Customer Success & Retention
Why members are canceling, when they're at risk, and what your 90-day retention curve actually looks like.
Capacity & Staffing
Class utilization versus your scheduling patterns. See bottlenecks that are affecting your bottom line.
Staff Sentiment
Your staff drives the relationships that keep members coming back. Turnover kills your growth. Find out how your team really feels.
Strategic Positioning
Who you're attracting versus who you want to attract, how you stack up against local competition, and the 90-day strategy for growth.
Frequently Asked Questions
An 18-22 page diagnosis covering every part of your business that affects growth, plus a 90-day action plan, and three reference tools (the Boutique Fitness Ads Playbook, the Member Retention Calculator, and the Market Staffing Benchmark). On the review call, we work through the diagnosis together and prioritize what to act on first.
A marketing audit looks at your ads. This looks at your business. Marketing is one of six domains we diagnose. If the bottleneck is actually staffing, retention, capacity, or positioning, a marketing audit would have missed it.
Most studios' numbers are. Part of the audit is showing you what you have, what's missing, and what to start tracking going forward. Don't pre-clean anything before kickoff.
Just you. A short staff sentiment questionnaire can go out if your responses suggest it's worth digging deeper, but the audit doesn't disrupt your team or require staff interviews. Those happen later inside The Growth Build if you decide to go that direction.
One of three paths. You take the 90-day plan and run it yourself. You bring Broken Antler back for The Growth Build to run it with you. Or you sit on it for a while and come back later. No pressure to commit.
Usually within 5 business days of payment. We schedule the kickoff once payment clears, and the 7-day window starts at kickoff.
Ready to see your studio clearly?
Founder-led work. Limited audits each quarter.
Take the first step.